PlayConnect
2025 - 2026A cross-platform ecosystem that gives amateur and semi-pro football clubs the tools professional clubs have: squad management, matchdays, team communication, and an AI coaching layer.
Senior Product Designer for complex software.
Working on AI-assisted SaaS, complex workflows, and design systems.
I prototype in code, collaborate directly with engineers, and stay involved through implementation.
Projects
Free CV Builder
2025A privacy-first CV and cover-letter product combining structured UX, AI-assisted writing, and local data handling.
Settli
2026A Telegram Mini App for groups to coordinate events, track shared expenses, and settle balances without leaving the chat.
Product judgment, with the build in view.
I move between research, interaction, systems, and code without treating them as separate worlds.
Product design
Discovery, user flows, interaction design, prototyping, usability testing, and product iteration.
AI product design
LLM interfaces, contextual interactions, feedback loops, uncertainty, and AI-assisted workflows.
Design engineering
Interactive prototypes, React and TypeScript, component implementation, technical feasibility, and QA.
Design systems
Component architecture, design tokens, accessibility, responsive behavior, and incremental migration.
Experience
Where the judgment comes from.
My work has moved from visual design to frontend systems and senior product design. I still stay close to implementation.
trbo
Senior AI Product Designer
Designing complex SaaS workflows and AI-assisted product experiences from discovery through implementation and iteration.
- Led product design across editor workflows for surveys, NPS, newsletters, layout controls, and reusable elements.
- Improved AI assistant interactions around context, conversation lifecycle, feedback, and consistency.
- Validated work with Product, Engineering, Technical Solutions, and Customer Success, then followed it through implementation QA.
- Contributed hands-on to a component-system migration using an AI-assisted development workflow.
Sakoudar
Co-Founder & Lead Product Designer
Led the product direction for an AI-powered influencer analytics and campaign-planning platform.
- Turned large volumes of social and audience data into clear workflows for campaign decisions.
- Created information architecture, interaction patterns, and data-heavy dashboards.
- Prototyped rapidly and worked directly with engineering on feasibility and implementation quality.
- Built a reusable design system as the product expanded.
Sqanit
Frontend Developer & UI/UX Designer
Bridged product design and frontend development for a growing software product.
- Designed and built reusable UI components and interaction patterns.
- Redesigned legacy experiences and translated them into scalable production code.
- Took features from requirements and design through implementation and release.
- Created internal tools that reduced repetitive design and production work.
Web Designer
Designed responsive web experiences for product and marketing initiatives.
- Translated business requirements into user-centered web experiences.
- Designed and built responsive landing pages and interactive product communication.
- Focused on usability, accessibility, and cross-device consistency.
Esmaeili Design
Freelance Web & Brand Designer
Delivered more than 30 digital projects across UX/UI, web development, and brand identity.
- Managed projects from client discovery and concept through design, implementation, and delivery.
- Built a foundation in visual craft before moving deeper into software products.